THE FIZZ COMPANY
Overview
Positioned as more than just a beverage, The Fizz Company aims to be part of modern lifestyle culture. Its drinks are refreshing, stylish, and social — designed for celebrations, gatherings, and premium experiences. The brand needed a playful yet premium language, equally at home in lively parties or upscale bar settings.
Challenge
The Fizz Company set out to create a beverage identity that stood apart in the fast-growing premium drinks segment. The challenge was to convey freshness, sophistication, and fun while appealing to casual drinkers and design-conscious
consumers alike. The visual system needed to balance vibrancy and elegance across packaging, events, and merchandise.
Solution
We created a versatile identity blending playfulness with elegance. The logotype uses bold serif typography with stylized details and drink-inspired
elements, reinforcing the theme instantly. A bold, drink-toned palette contrasts with black and white for adaptability. Whether in vibrant photography or
minimalist illustrations, the system ensures brand remains fresh and bold.
