SIPSY TEA
Overview
Sipsy Tea is an Indian tea brand built on quality, tradition, and flavor. Known for
its rich blends, the brand aims to expand nationwide, offering consumers an
authentic yet refreshing tea experience that celebrates India’s tea heritage.
Challenge
The challenge was to create packaging that reflected Indian culture while remaining modern and appealing to today’s consumers. Balancing heritage-inspired storytelling with bold, contemporary design was essential to connect both traditional tea lovers and new-age audiences.
Solution
We designed packaging that blends vibrant illustrations, warm tones, and cultural symbolism with a clean, modern layout. This fusion creates an identity that is relatable, trustworthy, and perfectly positioned for the competitive tea market.
