AAHAA
Overview
Aahaa is a South-Indian cuisine brand based in Manchester–London, crafted to blend cultural authenticity with modern design. Its warm orange-black palette and flower-inspired logo create an identity that feels both rooted in tradition and appealing to cosmopolitan, global diners.
Challenge
The challenge was to present South-Indian food in Manchester–London as sophisticated and modern, not stereotypical. We needed to communicate authenticity while appealing to diverse urban audiences, ensuring the brand felt premium yet approachable across restaurants, takeaways, and delivery-first customer touchpoints.
Solution
We developed a unified brand system featuring a geometric flower logo, bold orange-black color palette, and versatile applications. From signage to packaging and digital menus, every element reinforced heritage while aligning with Manchester–London’s competitive dining scene and international expectations.
