EKTARA
EKTARAA
Logo and Brand Identity
Overview
éktaraa was born out of a desire to weave stories through jewellery — stories
that resonate with rhythm, emotion, and individuality. Inspired by the traditional
Indian instrument ektara, the brand aimed to build more than just a product line
— it wanted to become a soulful symbol for modern Indian women who carry
tradition and elegance effortlessly. The name itself reflects harmony, personal
expression, and timeless beauty.
Challenge
The primary challenge was to craft a brand identity that felt culturally rooted yet globally relevant. éktaraa needed to stand apart in a saturated jewellery market full of predictable gold tones, heavy ethnic motifs, and mass-market appeal. It wanted to be seen as premium, poetic, and personal — without
leaning too heavily on trend or tradition. The brand also needed its identity to function seamlessly across physical storefronts, packaging, and digital content
while retaining a unique emotional signature.
Solution
We built Éktaraa’s branding as a story-first experience — a mood, rhythm, and feeling one wears. Every element, from typography to color, reflects melody, movement, and cultural depth with calm confidence.
