GEULIS
Overview
Geulis was envisioned as a luxury skincare brand, blending timeless elegance with modern wellness. Every aspect—from its golden-accented packaging to minimal design details—was carefully crafted to radiate sophistication, authenticity, and trust, offering a premium yet approachable experience rooted in refined simplicity.
Challenge
The challenge was to create a distinct identity in a saturated beauty market. Competing brands leaned heavily on loud visuals, while Geulis needed subtle
sophistication that still communicated premium quality and strong presence.
Solution
We adopted a warm golden-brown palette, clean typography, and premium frosted bottles with golden caps. This minimal yet powerful design established
Geulis as modern, aspirational, and rooted in elegance—balancing aesthetics with practical usability.
