LAGUNA
Overview
Laguna is a long-standing culinary brand established in 1990, known for serving authentic, flavor-rich dishes. The challenge lay in refreshing its visual identity while retaining the heritage and trust it had built over decades. The logo and branding needed to reflect the brand’s rich culinary traditions but also feel modern and appealing to a new generation of diners. Balancing cultural authenticity with contemporary visual trends was key, especially for use across menus, packaging, and digital platforms.
Challenge
Laguna stands as a warm, inviting brand rooted in tradition, offering handcrafted, flavorful meals that bring people together. Its identity reflects its deep
connection to heritage while embracing modern aesthetics to stay relevant in today’s dining scene. The target audience includes both loyal, long-term
patrons and younger food enthusiasts seeking authentic experiences in a vibrant, approachable setting.
Solution
Laguna’s brand identity blends modern bold typography with heritage-inspired flame and chopsticks, earthy tones, and vintage illustrations, evoking warmth and craftsmanship. It ensures instant recognition across packaging, digital
touchpoints, and marketing, honoring tradition while embracing modernity.
