PPOP
Overview
The PPOP brand set out to create a bold, youthful identity that would stand
out in the competitive world of lifestyle and pop culture merchandise. The
challenge was to design a logo and branding that captured a sense of fun,
cheekiness, and energy without losing visual clarity. The identity needed to be
instantly recognizable and adaptable for use on apparel, digital media, and
promotional merchandise — all while resonating with a vibrant, trend-savvy
audience.
Challenge
PPOP positions itself as a playful, unconventional lifestyle brand that thrives on humor, pop art influences, and street culture aesthetics. Its target audience —
primarily young adults and creative trendsetters — values self-expression and brands that don’t take themselves too seriously. The branding needed to communicate irreverence and confidence, while being flexible enough to work across clothing, accessories, stickers, and online content.
Solution
PPOP’s pop-art-inspired identity bursts with neon pink, electric blue, and playful 3D lettering. A cheeky peach “O” adds humor and pop culture flair, ensuring bold, high-energy recognition across hoodies, social media, billboards, and all brand touchpoints.
