YOURG
Overview
YourG is a wellness beverage brand born in the Himalayas, deeply rooted in India’s rich tradition of regional wellness. At its heart is Buransh (Rhododendron) — the Himalayan “super flower,” cherished for centuries for its healing and energizing properties. YourG reimagines this ancestral ingredient into
bold, functional, and guilt-free beverages crafted for modern lifestyles.
Challenge
The challenge was to create a logo that embodies heritage, wellness, and modernity—without feeling cliché or generic. The identity needed to be premium yet approachable, culturally rooted yet globally appealing, and distinctive enough to stand out in the crowded health and beverage market.
Solution
We distilled the essence of YourG into a refined wordmark and an iconic calligraphic ‘G’, complemented by a drop motif that symbolizes Himalayan purity. This fusion of elegance, heritage, and simplicity creates a logo that is timeless, memorable, and versatile—designed to adapt seamlessly across packaging, digital, and retail touchpoints.
